After a long time of scheming, we decided to release an Indiegogo-campaign for the promotion of our Indie game! If you are an indie publisher or for some other reason have looked into the intricacies of designing and running a crowdfunding campaign, you know that running crowdsourcing campaings is becoming a bit of science these days.
The preparation requires countless number of hours on excel to optimize the timing of your posts and content and public image and so on and so forth. Everything should be thought out down to a single pixel. Every move you make must be smooth like Jagger.
I think all that research and preparation that goes into designing the campaign and it's assets are critically important. However, there has to be a number of good campaigns from brilliant people with great ideas but without megabucks to spend on honing the tiniest little detail or the literary skills to impress the general public. There are heaps and heaps of projects coming in every minute and only the most pledged or whatever float on top. Does this mean that all of the rest is rubbish? Maybe not.
Last year, we took way longer than we should have fiddling and obsessing over stuff and decided not to launch a campaign. The events that followed, presenting the game to a great number of people, getting great feedback to improve it and seeing the general response and excitement about Hoodownr came into fruition with this campaign. It means less time fiddling with the code which is a bit of a bummer because we want to focus on Making the Darn Thing instead of just talking about it and spamming, spamming, spamming...
So crowdfunding has become of age, turned into something thats just used as an extension of your marketing effort, requiring huge amount of effort to pull off gathering even the tiniest sum to help to complete your thing, with or without additional funding from other sources convinced by your crowdfunding campaign. I know of few projects where the companies had received SUBSTANTIAL funding while preparing for the campaign just to gain marketplace visibility. Why not use some of that SUBSTANTIAL funding to market your thing like every other company with SUBSTANTIAL funding? And paying salaries to your campaign team?
For whatever it's worth, the future of Hoodownr hangs with the result of the campaign. We Believe that we've got something great to offer, please check our indiegogo-page, make a pledge or tell a friend!
There's other stuff going on at our facebook page and on twitter for those ones who like more fast paced information. We'd like to keep you informed about the ins and the outs of the campaign.
Ok guys, this is it! Make a pledge and help something beautiful to happen Today!
Sami
Hoodownr
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| instead of slick promo pic: Me and friends doing what we love. This is it! |
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